How much should a shutter company spend on Facebook ads?
It’s the first question on almost every call we have, and the honest answer is that it depends on where you are. But there are ranges that work, and we can be specific about them.
Our three budget levels
- £15 a day: minimum. Enough to test creative, build an audience and get a steady trickle of enquiries in most areas.
- £30 a day: scale. Where most established companies settle. Enough volume to keep a surveyor busy and feed retargeting properly.
- £50 a day and up: extreme growth. For companies with fitting capacity to spare that want to dominate their area.
What moves the number
Population density. A dense commuter town can support far more spend than a rural patch before costs start climbing.
Competition. If four other shutter companies are hammering the same postcode, you need either a bigger budget or a far better ad. Usually the better ad is cheaper.
Your follow-up. This is the one people miss. Doubling ad spend into a slow sales process just doubles the number of leads you waste. Fix speed to lead first, then scale spend.
Think in returns, not cost
Across our clients, ad spend typically comes back at 9–10x in sales, with around 7.5x as a floor. At £30 a day, that’s roughly £900 a month in spend and £8,000–£9,000 in typical sales. Your own numbers will depend on your area, your pricing and your team.
The right budget is the one your sales process can actually keep up with.
Want to see what your spend could return? Try our ad spend calculator, then book a call and we’ll run the real numbers for your area.